The Love Luton campaign is enthusiastically supported by Luton’s businesses, voluntary and community groups, as well as the Council. The Love Luton team is made up of people representing all those organisations who work together to create confidence, pride and a positive image of Luton.  The partnership works together by organising events and initiatives to bring the community together whilst promoting the town.   Alongside this it has a community awards fund which supports local community groups and charities.